Stefano Brusoni: Catalogue data in Spring Semester 2020

Name Prof. Dr. Stefano Brusoni
FieldManagement of Technology and Innovation
Professur Technol.&Innovationsmgmt
ETH Zürich, WEV J 413
Weinbergstr. 56/58
8092 Zürich
Telephone+41 44 632 04 52
DepartmentManagement, Technology, and Economics
RelationshipFull Professor

351-0778-00LDiscovering Management
Entry level course in management for BSc, MSc and PHD students at all levels not belonging to D-MTEC.
This course can be complemented with Discovering Management (Excercises) 351-0778-01L.
3 credits3GL. De Cuyper, S. Brusoni, B. Clarysse, S. Feuerriegel, V. Hoffmann, T. Netland, G. von Krogh
AbstractDiscovering Management offers an introduction to the field of business management and entrepreneurship for engineers and natural scientists. The module provides an overview of the principles of management, teaches knowledge about management that is highly complementary to the students' technical knowledge, and provides a basis for advancing the knowledge of the various subjects offered at D-MTEC.
ObjectiveThe objective of this course is to introduce the students to the relevant topics of the management literature and give them a good introduction in entrepreneurship topics too. The course is a series of lectures on the topics of strategy, innovation, marketing, corporate social responsibility, and productions and operations management. These different lectures provide the theoretical and conceptual foundations of management. In addition, students are required to work in teams on a project. The purpose of this project is to analyse the innovative needs of a large multinational company and develop a business case for the company to grow.
ContentDiscovering Management aims to broaden the students' understanding of the principles of business management, emphasizing the interdependence of various topics in the development and management of a firm. The lectures introduce students not only to topics relevant for managing large corporations, but also touch upon the different aspects of starting up your own venture. The lectures will be presented by the respective area specialists at D-MTEC.
The course broadens the view and understanding of technology by linking it with its commercial applications and with society. The lectures are designed to introduce students to topics related to strategy, corporate innovation, corporate social responsibility, and business model innovation. Practical examples from industry will stimulate the students to critically assess these issues.
Prerequisites / NoticeDiscovering Management is designed to suit the needs and expectations of Bachelor students at all levels as well as Master and PhD students not belonging to D-MTEC. By providing an overview of Business Management, this course is an ideal enrichment of the standard curriculum at ETH Zurich.
No prior knowledge of business or economics is required to successfully complete this course.
364-1020-07LQualitative Methods for Management Studies Restricted registration - show details
Number of participants limited to 15.
3 credits2GS. Brusoni, D. Laureiro Martinez
AbstractThis course addresses the main problems related to design, implementation and publication of qualitative research on generalist management journals.
ObjectiveAt the end of the course students will be able to define what qualitative methods are, compare and differentiate the methods’ relative advantages, design and implement a data collection process, and analyze qualitative data.
ContentThis course addresses the main problems related to designing, doing and publishing qualitative research on generalist management journals.
The course is divided into twelve sessions, seven sessions in which all groups work together with the instructors, and five sessions (marked below with *) in which the groups work on their own on the course assignments.
The focus of the course can be summarized as:
Sessions 1 to 3: issues related to design decisions
Session 4*: polishing the interview guide
Session 5*: data collection and transcription (between 6-7 interviews)
Session 6: introduction to coding
Session 7*: development of the coding strategy
Session 8*: implementation of the coding strategy (training of coders and implementation)
Session 9: intercoder reliability analyses presentation and abstraction in groups (no results presented)
Session 10: aggregation and results presentation
Session 11*: individual reflection, writing one page and delivering it
Session 12: closing and discussion on publishing
365-1053-00LInnovation, Creativity and Personality Traits Restricted registration - show details
Exclusively for MAS MTEC students (4th semester).
1 credit1SD. Laureiro Martinez, S. Brusoni
AbstractIn this course we use the latest research on how individuals can improve at solving problems creatively to foster their careers, and the performance of their organization.
Objective1. Participants will generate a richer notion of innovation and creativity by reflecting on the role of individuals on the innovation processes, the cognitive abilities and personality traits that are involved in this process
o Through a personal assessment, participants will learn how the discussed cognitive abilities and traits are observable and measurable
o Through a personal assessment, participants will learn about their own cognitive abilities and personality traits related to innovation and creativity and in comparison with other groups with similar backgrounds.

2. Participants will gain awareness of the use of their own creativity and problem-solving skills and will learn the reasons why these type of processes can foster creativity and innovation in their daily life and their jobs
o Through discussions with field experts and the knowledge from their self-assessments, participants will gain insight on the fit or misfit of career paths and cognitive abilities and personality traits
o Through the workshop debrief session, participants will learn the reasons why these type of processes can foster creativity and innovation.

3. Participants will create one and receive one concrete and actionable plan for helping someone overcome one weakness in their own work environment. Participants will also learn from the plans created by their peers.
ContentIn this course, we introduce the process of innovation and the role that individual creativity has on it. Individual creativity is composed of many abilities. This course gives the participant tools and methods to make many of these hidden, yet critical, abilities observable and measurable. On this basis, the participant can develop a concrete action plan to improve on them.

The course has three parts. In the first, we introduce the process of innovation and creativity. We go deep in this process and explain the role that individual cognitive abilities and personality traits have on innovation and creativity. We make these ideas concrete by providing each participant with the experience to take a self-assessment. The self-assessment gives the participant concrete feedback on their cognitive abilities and personality traits, also in comparison with their peers. We call this “self” assessment as all feedback is provided only to the participant for them to make their own conclusions.

In the second part of the course, industry experts come and give guidance to participants on how to use their cognitive abilities and personality traits at the workplace. They explain how these abilities are critical to career development, and career transitions. Everyone has strengths and weaknesses and the experts explain how matching one’s profile to one’s career can lead to efficient and fulfilling outcomes.

The third part of the course involves a design-thinking workshop where participants work in pairs. Each participant is tasked with finding an actionable plan for helping another participant with improving the ability of their choice. In this part, we reconnect to the first part of the course: participants can choose a specific ability learned on their self-assessment. After the workshop is finished every participant has a prototype that should help them in the process of personal development after the course is over.

In this way, this course is meant as a starting point for personal development. It introduces the process of innovation from an individual point of view and presents the core abilities needed in the process. It provides guidance for matching careers and abilities. Finally, the course gives a concrete action plan, in the form of a personalized prototype solution to continue the personal development after the course is finished.
Prerequisites / NoticePlease notice that participation in the entire two days of the course is a requirement. Due to the short duration of the course and its highly interactive nature, there are no exceptions.
365-1071-00LStudy Trip to China Restricted registration - show details
Does not take place this semester.
Exclusively for MAS MTEC students (class 2018-2020).

Internal registration closed. Students, who have already successfully registered please also enroll in myStudies for this course.

It is mandatory to attend the Preparation Session for the “Study Trip to China” on 6 February 2020 at 18:30 in HG D 5.2.
3 credits2SS. Brusoni
AbstractThe phenomenal growth of the Chinese economy in the past 30 years has enabled China to become the second largest economy in the world. China is in a transition phrase. It cannot compete on costs anymore. Hence, it has to develop strategies and policies to foster innovation. The role of government is changing too, as the private sector gains strength and influence.
ObjectiveBy the end of this course, you will be able to assess the opportunities and challenges that China offers for your career and/or your current employer.

In the context of the cases we shall discuss, you will be able to: a) Identify the relevant characteristics of the Chinese business and political landscape, and discuss differences and similarities between the Swiss and Chinese ways of doing business; b) Identify and evaluate the operational and strategic challenges that Swiss firms need to overcome to operate in China; c) Understand the particular characteristics of Chinese consumers, and learn how to interact with them; d) Design an actionable plan and a tangible prototype for entering the Chinese market through exports or direct manufacturing – or explain why it would not be appropriate to do so; e) On the basis of your “journey diary”, critically reflect on your experiences in China and connect them to your professional life.
ContentDuring the course you will work on real-life case studies of anonymised Swiss firms that have entered the Chinese market. These cases studies were developed by Michael Lehmann, a partner at SIM, a Swiss Boutique Consultancy established in Shanghai in 2006. Since 2006, SIM has consulted with over 350 foreign and local companies in China. In addition to Michael’s work at SIM he was the Secretary General of SwissCham in Shanghai from 2006 to 2013.

You will be introduced to the selected business studies by Michael Lehmann, who will provide you with the relevant background information for each of the cases. You will work on one of these cases in teams during your entire China journey. The objective is to develop a compelling business solution for the final presentation. Together with Professor Stefano Brusoni, Michael Lehmann will provide feedback on your business solution.

To develop the business solution, you will attend five study blocks. These five blocks are closely linked to real-life business cases. In the first block, Introduction to China, you will have the opportunity to obtain information about the business, social and cultural world of China on-site. As part of this first block several networking dinners have been organised. Here you will meet with China experts and ETH Alumni.

In the second block, Doing Business in China, we will visit some non-Chinese companies that have been established in China. In this block you will have the opportunity to interact with a selected group of employees from these companies. This will provide valuable input for your business solution.

The third block is Growing Fast in China. Here you will be exposed to the Chinese way of working. We will visit a Chinese company. The objective is to gain a better understanding of how Chinese companies work, as well as of the needs of Chinese consumers.

In the fourth block, Applied Learning: Design Thinking Workshop, you will develop a prototype for the final presentation. In previous years, this block has taken place at CEIBS, the leading Chinese business school, in collaboration with CEIBS Alumni.

The fifth block is Unpacking and Sharing. Here you will be confronted with the challenge of unpacking and sharing what you have learned as a team in the context of your business case study. Michael Lehmann will play the role of an experienced CEO who has to decide on the viability of your business solution.

The Chinese journey will end with a farewell dinner at the Swiss consulate in Shanghai.
365-1134-00LFrom Switzerland to China – Managing the Risks in a Global Economy Restricted registration - show details
Exclusively for MAS MTEC students (class 2018-2020).
3 credits2SB. J. Bergmann, S. Brusoni
AbstractThe goal of this course is to get an understanding of how to run a business in China (and Asia) from the perspective of a Swiss company and to identify the risks. The current Corona crisis will be put into perspective when going through cases and topics.
Content• Business and Economic Insights: What companies need to know to enter the world's fastest expanding economy
• China in Transition: Transition from an economy dominated by manufacturing and exports to one led by technology and services
• How to manage the risks: How to control for Business Interruption Risks (e.g. Pandemics)? How to mitigate these risks?
• Compliance: How to become compliant in China? What are corporate responsibilities? Chinas Corporate Social Credit System and the regulatory landscape

The program will host 14 to 16 different speakers, ranging from managerial level to senior level. Speakers will share their experience combining different perspectives, ranging from (global) corporate views, medium size company views expanding to China, start-up views as well as academic views. Flexible sessions allow for individual interactions with the speaker.