Sacha Menz: Catalogue data in Autumn Semester 2020

Name	Prof. Sacha Menz
Field	Architektur und Bauprozesse
Address	Inst. f. Technologie in der Arch. ETH Zürich, HIB E 33 Stefano-Franscini-Platz 1 8093 Zürich SWITZERLAND
Telephone	+41 44 633 25 36
E-mail	menz@arch.ethz.ch
Department	Architecture
Relationship	Full Professor

Number	Title	ECTS	Hours	Lecturers
051-0757-00L	Building Process I Only for Architecture BSc, Programme Regulations 2011.	2 credits	2G	S. Menz
Abstract	The building process is the main focus of this lecture series. The process is understood as a sequence of criteria in time. Topics: Acquisition and Building legislation, building economics and facility management, the people involved and their work, construction and planning organization. Process thinking and a glance at our foreign neighbours complete the series.
Learning objective	Alongside a discussion of the basic principles, trends and terminologies, a closer look will be taken at each topic using case studies that investigate current structures as well as those relevant in terms of architecture and urban design. Active participation as well as interdisciplinary and process-oriented thinking on the part of students is a prerequisite.
Content	The building process is the main focus of this lecture series. The process is understood as a sequence of criteria in time. These criteria are divided into acquisition and building legislation, building economics and facility management, the people involved and their work, construction and planning organization. Process thinking and a glance at our foreign neighbours complete the series. Alongside a discussion of the basic principles, trends and terminologies, a closer look will be taken at each topic using case studies that investigate current structures as well as those relevant in terms of architecture and urban design. Active participation as well as interdisciplinary and process-oriented thinking on the part of students is a prerequisite.
Lecture notes	https://map.arch.ethz.ch
Prerequisites / Notice	Hybrid Teaching (50/50).
051-1221-20L	Integrated Discipline Architecture and Building Process (S.Menz)	3 credits	2U	S. Menz
Abstract	This part of the curriculum addresses design work in different areas of architecture and urbanism and integrates the knowledge acquired in previous years. It involves the active participation of specialists from related disciplines.
Learning objective	Alongside a discussion of the basic principles, trends and terminologies, a closer look will be taken at each topic.
Content	This part of the curriculum addresses design work in different areas of architecture and urbanism and integrates the knowledge acquired in previous years. It involves the active participation of specialists from related disciplines.
Literature	https://map.arch.ethz.ch, Sacha Menz (ed.), Three Books on the Building Process, vdf Hochschulverlag an der ETH Zürich, 2009 Literature recommendations at www.bauprozess.arch.ethz.ch
052-0651-00L	Building Process I	2 credits	2G	S. Menz
Abstract	The building process is the main focus of this lecture series. The process is understood as a sequence of criteria in time. Topics: Acquisition and Building legislation, building economics and facility management, the people involved and their work, construction and planning organization. Process thinking and a glance at our foreign neighbours complete the series.
Learning objective	Alongside a discussion of the basic principles, trends and terminologies, a closer look will be taken at each topic using case studies that investigate current structures as well as those relevant in terms of architecture and urban design. Active participation as well as interdisciplinary and process-oriented thinking on the part of students is a prerequisite.
Content	The building process is the main focus of this lecture series. The process is understood as a sequence of criteria in time. These criteria are divided into acquisition and building legislation, building economics and facility management, the people involved and their work, construction and planning organization. Process thinking and a glance at our foreign neighbours complete the series. Alongside a discussion of the basic principles, trends and terminologies, a closer look will be taken at each topic using case studies that investigate current structures as well as those relevant in terms of architecture and urban design. Active participation as well as interdisciplinary and process-oriented thinking on the part of students is a prerequisite.
Lecture notes	https://map.arch.ethz.ch
Prerequisites / Notice	Hybrid teaching (50/50).
063-0601-00L	Building Process: Economy ITA Pool Introduction Event: Information on courses offered by the Institute ITA: 7.9.20, 10-11 h, HIB Open Space.	2 credits	2G	S. Menz, H. Reichel
Abstract	The demonstration of economic considerations within the design and construction process of buildings is the main focus of the diploma elective subject.
Learning objective	To grasp the coherences of costs, income and income return.
Content	The demonstration of economic considerations within the design and construction process of buildings is the main focus of the diploma elective subject. Alongside determining basic principles, case studies play an important role in teaching. The economic factors of building construction are examined and the specific decision process is simulated. The case studies in the lectures as well as the processing of individual topics within the framework of elective work permit and require students’ active participation.
Lecture notes	-
Literature	IÖ-App: Applikation for real estate economics: www.ioe-app.ethz.ch; https://map.arch.ethz.ch
Prerequisites / Notice	Your presence on the first course day is obligatory! Further information: http://www.bauprozess.arch.ethz.ch/education/MSc/BauprozessOekonomie.html
063-0767-20L	Building Process (Thesis Elective)	6 credits	13A	S. Menz
Abstract	Elective works serve the independent way of dealing with the contents of the according elective course.
Learning objective	Goal of this elective thesis is a self-dependent and coherent argumentation with the contents of the previous visited elective course "Building Process: Design Phase".
Content	Elective works serve the independent way of dealing with the contents of the according elective course.
Literature	https://map.arch.ethz.ch,
Prerequisites / Notice	Further information: http://www.bauprozess.arch.ethz.ch/education/vertiefungsarbeiten/vertiefungsarbeitbauprozessiii.html
066-0427-00L	Design and Building Process ITA Pool Introduction Event: Information on courses offered by the Institute ITA: 7.9.20, 10-11 h, HIB Open Space.	2 credits	2V	A. Paulus, S. Menz
Abstract	"Design and Building Process" is a brief manual for prospective architects and engineers covering the competencies and the responsibilities of all involved parties through the design and building process. Lectures on twelve compact aspects gaining importance in a increasingly specialised, complex and international surrounding.
Learning objective	Participants will come to understand how they can best navigate the design and building process, especially in relation to understanding their profession, gaining a thorough knowledge of rules and regulations, as well as understanding how involved parties' minds work. They will also have the opportunity to investigate ways in which they can relate to, understand, and best respond to their clients' wants and needs. Finally, course participants will come to appreciate the various tools and instruments, which are available to them when implementing their projects. The course will guide the participants, bringing the individual pieces of knowledge into a superordinate relationship.
Content	"Design and Building Process MIBS" is a brief manual for prospective architects and engineers covering the competencies and the responsibilities of involved parties through the design and building process. Twelve compact aspects regarding the establishe building culture are gaining importance in an increasingly specialised, complex and international surrounding. Lectures on the topics of profession, service model, organisation, project, design quality, coordination, costing, tendering and construction management, contracts and agreements, life cycle, real estate market, and getting started will guide the participants, bringing the individual pieces of knowledge into a superordinate relationship. The course introduces the key figures, depicts the criteria of the project and highlights the proveded services of the consultants. In addition to discussing the basics, the terminologies and the tendencies, the lecture units will refer to the studios as well as the prctice: Teaching-based case studies will compliment and deepen the understanding of the twelve selected aspects. The course is presented as a moderated seminar to allow students the opportunity for invididual input: active cololaboration between the students and their tutor therefore required.
Literature	https://map.arch.ethz.ch
067-0101-00L	Involved Parties Only for MAS in Building Process Leadership.	10 credits	21G	A. Paulus, S. Menz
Abstract	Our advanced studies' lectures are given in German. Please find an English written abstract and/or keywords in the field 'objective'.
Learning objective	The students are able to understand the following terminologies, processes and competences. They are able to put them into practice. - Expertise, personal skills, social skills - Role and perception of demand, decision making - Responsibility and liability - Socio-technical view of organisations - Contracting and authority to issue directives - SWOT analysis
Content	Our advanced studies' lectures are given in German. Please find an abstract/the keywords in the field 'objective'.
Lecture notes	Please find the teaching material, the further readings and information on our server.
Literature	www.map.arch.ethz.ch/en
067-0103-00L	Interests Does not take place this semester. Only for MAS in Building Process Leadership.	5 credits	11G	S. Menz
Abstract	In our third semester, we reconsider and re-evaluate our identity as a leading consultant. For this we see how the concept of leadership works on and shapes our skills. In line with our acquired knowledge we now pay attention to all involved interests: the perception of demand. Furthermore, it is a necessity to understand the tasks and duties of every role which you can take on.
Learning objective	The students are abe to understand the following terminologies, processes and competences. The are able to put them into practice. - Interests and positions, perception of demands - Concept of leadership - Construction industry and real estate market
Content	In our third semester, we reconsider and re-evaluate our identity as a leading consultant. For this we see how the concept of leadership works on and shapes our skills. In line with our acquired knowledge we now pay attention to all involved interests: the perception of demand. Furthermore, it is a necessity to understand the tasks and duties of every role which you can take on.
Literature	www.map.arch.ethz.ch/en
067-0201-00L	Relevance Only for MAS in Building Process Leadership.	5 credits	11A	A. Paulus, S. Menz
Abstract	Our advanced studies' lectures are given in German. Please find an English written abstract and/or keywords in the field 'objective'.
Learning objective	The students are able to understand the following terminologies, processes and competences. They are able to put them into practice. - Teaching aim - Exposition/Research proposal - Research, investigation, writing - Storytelling - Problem solving and finding
Content	Our advanced studies' lectures are given in German. Please find an English written abstract and/or keywords in the field 'objective'.
Lecture notes	Please find the teaching material, the further readings and information on our server.
Literature	www.map.arch.ethz.ch/en
067-0203-00L	Implementation Does not take place this semester. Only for MAS in Building Process Leadership.	10 credits	21G	S. Menz
Abstract	In the third semester, the MAS thesis is to be focussed on by the students. In detail, they have to implement their methodologies in their work. The main tasks are analysis, assessments, interpretations, and adaption. The academic supervision itsfelf concentrates on the editor and proof reading.
Learning objective	The students are abe to understand the following terminologies, processes and competences. The are able to put them into practice. - Implementation of Methodologies - Scientific working - Analysis, interpretation, assessments - Editor, proof reading - Storytelling
Content	In the third semester, the MAS thesis is to be focussed on by the students. In detail, they have to implement their methodologies in their work. The main tasks are analysis, assessments, interpretations, and adaption. The academic supervision itsfelf concentrates on the editor and proof reading.
Lecture notes	Please find the teaching material, the further readings and Information on our server.
Literature	www.map.arch.ethz.ch/en
072-0001-00L	Construction Industry and Real Estate Market Only for MAS in Architecture, Real Estate, Construction.	3 credits	7G	A. Paulus, S. Menz
Abstract	In the first term of MAS ETH ARC, the students knowledge of the construction sector and the real estate market will be reinforced and deepened, along for an informed interpretation of the stakeholders' decision making processes. It explores the topics of involved parties and perception of demand. Additionally, it will guide students in developing their research proposals and research questions.
Learning objective	The first term of MAS ETH ARC supports the students' expertise and personal skills and develops their reasoning and creative thinking skills. It compels the students to understand both ambitious projects and complex properties, to pursue long-term intentions, to carry out specific tasks, and to become aware of the consequences of their decisions. Over the course unit, students review and closely examine the expertise which they have gained so far. The course directs students to draw independent conclusions and to set forecasts as professionals. Ultimately, the knowledge and expertise which is gained throughout the unit will allow the students to fully realise their role as a professional in their field.
Content	In the first term of MAS ETH ARC, the students knowledge of the construction sector and the real estate market will be reinforced and deepened, along for an informed interpretation of the stakeholders' decision making processes and interests. It also explores the topics of involved parties and perception of demand. Additionally, it will guide students in developing their research proposals and research questions. Key words of the course unit Project and property, design and building process, involved parties and services, interests, basic knowledge and terms, perception and dissociation, sustainable decisions, and life cycle MAS thesis Advising students on potential research, in light of students' interests, work and academic experience, and their professional aims. Assisting students with determining the relevance of the study area. Discourse, developing the research objectives and devising the research questions. Public presentation of the initial objectives.
Lecture notes	Scripts, documents, studies, dates and addresses are stored on the server of the program.
Literature	Literature recommendations at www.bauprozess.arch.ethz.ch and www.kompetenz.arch.ethz.ch
072-0003-00L	Methodology Only for MAS in Architecture, Real Estate, Construction.	1 credit	7G	A. Paulus, S. Menz
Abstract	In the fourth term of MAS ETH ARC, the students will guide through the process of methodology which is the ability to put their attitude into practice. Additionally, the course unit puts emphasis on the research findings and finalisation of the written work.
Learning objective	The fourth term of MAS ETH ARC supports the students' attitude and practice and methodology. It compels the students to analyse issues and carry out solutions. Ultimately, the knowledge and expertise which is gained throughout the unit will allow the students to fully realise their role as a professional in their field.
Content	In the fourth term of MAS ETH ARC, the students will guide through the process of methodology which is the ability to put their attitude into practice. Additionally, the course unit puts emphasis on the research findings and finalisation of the written work. Key words of the course unit Objectives, methodology, research, analysis and interpretation, academic writing, text understanding, publishing MAS thesis Advising students on potential research, in light of students' interests, work and academic experience, and their professional aims. Assisting students with developing the research objectives and devising the research questions, illustration the methodology, defining the contents, publicising their thesis. Public presentation of the objectives.
Lecture notes	Scripts, documents, studies, dates and addresses are stored on the server of the program.
Literature	Literature recommendations at www.bauprozess.arch.ethz.ch and www.kompetenz.arch.ethz.ch
072-0101-00L	Module 1: Foundations of Digitalisation Does not take place this semester. Only for CAS ARC in Digital and MAS in Architecture, Real Estate, Construction.	1 credit	2G	A. Paulus, S. Menz
Abstract	Key terms: Atoms and bits, transparency and manipulation
Learning objective	Independently of the building industry, Module 1 initially provides information about the characteristics of digitalisation through its principles and rules, enabling the participants to independently recognise the short-term and long-term changes that are resulting from it.
Content	The principles involved in digitalised business and society are illustrated using experience from fields that have already been changed, such as the hotel industry and the music industry. The switch from materially based collaboration to data-supported networking conflicts with established methods, tools and structures. Weaknesses in the relevant legislation may even become apparent — such as the uncertainties involved in liability issues for self-driving robots. Parallels with the building industry are developed on this basis in order to identify effects involving transparency, the acceleration of business processes and questions of property and liability.
Lecture notes	Scripts, documents, studies, dates and addresses are stored on the server of the program.
Literature	Literature recommendations at www.bauprozess.arch.ethz.ch and www.kompetenz.arch.ethz.ch
072-0102-00L	Module 2: Automation Does not take place this semester. Only for CAS ARC in Digital and MAS in Architecture, Real Estate, Construction.	1 credit	2G	A. Paulus, S. Menz
Abstract	Key terms: Substitution or disruption, organisation and “lean management”
Learning objective	Module 2 presents the origins and breadth of applications involved in automation and the conditions it requires, enabling participants to recognise the potential of these areas in a value-creation chain in which software and machines take over specific working steps.
Content	Ever since the first industrial age, the automation of repetitive processes has been continuously transforming the processes and competences involved in the manufacturing industries. In relation to the building industry, it represents both an opportunity and a risk, since software is increasingly responding to individualised aspects of the planning, construction and usage of buildings. An introduction to the scripting language Python is intended to familiarize participants with thinking in terms of data.
Lecture notes	Scripts, documents, studies, dates and addresses are stored on the server of the program.
Literature	Literature recommendations at www.bauprozess.arch.ethz.ch and www.kompetenz.arch.ethz.ch
072-0103-00L	Module 3: Networking Does not take place this semester. Only for CAS ARC in Digital and MAS in Architecture, Real Estate, Construction.	1 credit	2G	A. Paulus, S. Menz
Abstract	Key terms: Networked data, semantics and file formats
Learning objective	Module 3 provides the data-technical basis for digitally networked collaboration, enabling the participants to understand and evaluate the principles of data architecture, as well as details of file formats, attributes, servers and cloud-based systems.
Content	The way in which data are structured in a digitalised sector of industry has tremendous effects on the people involved and on the ways in which they work. Well-structured data are more easily interpreted by software, leading to shorter information exchange cycles and information analysis, and consequently affecting project processing. Poorly structured data and interfaces, on the other hand, lead in the long term to data losses and a need for costly reorganization work. The module explains and positions currently familiar open data formats such as IFC, BCF and COBie.
Lecture notes	Scripts, documents, studies, dates and addresses are stored on the server of the program.
Literature	Literature recommendations at www.bauprozess.arch.ethz.ch and www.kompetenz.arch.ethz.ch
072-0104-00L	Module 4: Showcase for Digitally Aided Planning Does not take place this semester. Only for CAS ARC in Digital and MAS in Architecture, Real Estate, Construction.	1 credit	2G	A. Paulus, S. Menz
Abstract	Key terms: BIM and VDCO, fields of application and software
Learning objective	Using specific examples, Module 4 illustrates the foundations and versatility of building information modeling (BIM), enabling participants to deal with the concepts, applications and mechanisms involved.
Content	BIM has become a key term in the digitalisation of the building industry. The program demonstrates the requirements and opportunities in this method of working, which is based on networked data and structured processes. The state of practical work here is presented through specific applications that extend beyond the areas of collision testing and room booking administration. The module ends by describing the current status of standardization in Switzerland and provides examples from abroad as well. Finally, methods of writing an academically argued thesis, required for the program certificate, are presented.
Lecture notes	Scripts, documents, studies, dates and addresses are stored on the server of the program.
Literature	Literature recommendations at www.bauprozess.arch.ethz.ch and www.kompetenz.arch.ethz.ch
072-0105-00L	Module 5: Value Creation Does not take place this semester. Only for CAS ARC in Digital and MAS in Architecture, Real Estate, Construction.	1 credit	2G	A. Paulus, S. Menz
Abstract	Key terms: Business models, performance and “business intelligence”
Learning objective	Using examples, Module 5 identifies value-creating activities in the lifecycle of a building, enabling participants to recognise and name the effects of digitalisation. In addition, the participants present their own theses in Module 5.
Content	Digitalisation is calling the foundations of value creation into question. The current status quo is being compared with the potential offered by digitalisation, and the first winners and losers are being identified. One challenging phenomenon is robot-aided manufacturing, for example. New business fields are also opening up as a result of “business intelligence,” which supports project managers in their decision-making processes. At the end of the semester, the participants will present the state of their own theses on digitalisation and open them up for discussion.
Lecture notes	Scripts, documents, studies, dates and addresses are stored on the server of the program.
Literature	Literature recommendations at www.bauprozess.arch.ethz.ch and www.kompetenz.arch.ethz.ch
072-0201-00L	Module 1: Role Concept Only for CAS ARC in Project Leadership and MAS in Architecture, Real Estate, Construction.	1 credit	2G	A. Paulus, S. Menz
Abstract	Our advanced studies' lectures are given in German. Please find an English written abstract and/or keywords in the field 'objective'.
Learning objective	The students are able to understand the following terminologies, processes and competences. They are able to put them into practice. - Profession - Code of ethics - Involved parties - Role and services - Attitude and practice
Content	Our advanced studies' lectures are given in German. Please find an English written abstract and/or keywords in the field 'objective'.
Lecture notes	Please find the teaching material, the further readings and Information on our server.
Literature	www.map.arch.ethz.ch/en
072-0202-00L	Module 2: Collaboration Only for CAS ARC in Project Leadership and MAS in Architecture, Real Estate, Construction.	1 credit	2G	A. Paulus, S. Menz
Abstract	Our advanced studies' lectures are given in German. Please find an English written abstract and/or keywords in the field 'objective'.
Learning objective	The students are able to understand the following terminologies, processes and competences. They are able to put them into practice. - Organisational forms and organisation chart - Agile processes - Socio-technical view of organisations - Perception of demand
Content	Our advanced studies' lectures are given in German. Please find an English written abstract and/or keywords in the field 'objective'.
Lecture notes	Please find the teaching material, the further readings and Information on our server.
Literature	www.map.arch.ethz.ch/en
072-0203-00L	Module 3: Services Only for CAS ARC in Project Leadership and MAS in Architecture, Real Estate, Construction.	1 credit	2G	A. Paulus, S. Menz
Abstract	Our advanced studies' lectures are given in German. Please find an English written abstract and/or keywords in the field 'objective'.
Learning objective	The students are able to understand the following terminologies, processes and competences. They are able to put them into practice. - Service model and basic services - Working packages and phases - Team managers' tasks - Requirements' specification
Content	Our advanced studies' lectures are given in German. Please find an English written abstract and/or keywords in the field 'objective'.
Lecture notes	Please find the teaching material, the further readings and Information on our server.
Literature	www.map.arch.ethz.ch/en
072-0204-00L	Module 4: Guiding/Steering/Leading Only for CAS ARC in Project Leadership and MAS in Architecture, Real Estate, Construction.	1 credit	2G	A. Paulus, S. Menz
Abstract	Our advanced studies' lectures are given in German. Please find an English written abstract and/or keywords in the field 'objective'.
Learning objective	The students are able to understand the following terminologies, processes and competences. They are able to put them into practice. - Management and administration - Leadership - Teamperformance - Assuming roles - Motivation and conflict solving
Content	Our advanced studies' lectures are given in German. Please find an English written abstract and/or keywords in the field 'objective'.
Lecture notes	Please find the teaching material, the further readings and Information on our server.
Literature	www.map.arch.ethz.ch/en
072-0205-00L	Module 5: Project Only for CAS ARC in Project Leadership and MAS in Architecture, Real Estate, Construction.	1 credit	2G	A. Paulus, S. Menz
Abstract	Our advanced studies' lectures are given in German. Please find an English written abstract and/or keywords in the field 'objective'.
Learning objective	The students are able to understand the following terminologies, processes and competences. They are able to put them into practice. - Managing the uncertainty - Decision making - Strategy development - Micro and macro environment - Robustness, flexibility and backstop
Content	Our advanced studies' lectures are given in German. Please find an English written abstract and/or keywords in the field 'objective'.
Lecture notes	Please find the teaching material, the further readings and Information on our server.
Literature	www.map.arch.ethz.ch/en
072-0306-00L	Module 6: Interests Does not take place this semester. Only for CAS ARC in Real Estate Strategies urban-peri-urban and MAS in Architecture, Real Estate, Construction.	1 credit	2G	A. Paulus, S. Menz
Abstract
Learning objective
072-0307-00L	Module 7: Effect Does not take place this semester. Only for CAS ARC in Real Estate Strategies urban-peri-urban and MAS in Architecture, Real Estate, Construction.	1 credit	2G	A. Paulus, S. Menz
Abstract
Learning objective
072-0308-00L	Module 8: Methods Does not take place this semester. Only for CAS ARC in Real Estate Strategies urban-peri-urban and MAS in Architecture, Real Estate, Construction.	1 credit	2G	A. Paulus, S. Menz
Abstract
Learning objective
072-0309-00L	Module 9: Strategies Does not take place this semester. Only for CAS ARC in Real Estate Strategies urban-peri-urban and MAS in Architecture, Real Estate, Construction.	1 credit	2G	A. Paulus, S. Menz
Abstract
Learning objective
072-0310-00L	Module 10: Culture Does not take place this semester. Only for CAS ARC in Real Estate Strategies urban-peri-urban and MAS in Architecture, Real Estate, Construction.	1 credit	2G	A. Paulus, S. Menz
Abstract
Learning objective
072-0390-00L	Term Paper in Real Estate Strategies urban-peri-urban Does not take place this semester. Only for CAS ARC in Real Estate Strategies urban-peri-urban and MAS in Architecture, Real Estate, Construction.	2 credits	4A	A. Paulus, S. Menz
Abstract
Learning objective
072-0401-00L	Module 1: Enterprise Only for CAS ARC in Unternehmensführung and MAS in Architecture, Real Estate, Construction.	1 credit	2G	A. Paulus, S. Menz
Abstract	Key terms: Market, purpose and business model
Learning objective	The aim is to use a snapshot in time to interpret one’s own company and become able to assess opportunities and risks.
Content	The “company” module considers the role of organisations within the economic network of the markets and the nature of their identity. It presents the special aspects of planning offices as service providers, illustrates various types of company, and discusses companies’ life-cycle as they move from their founding to the period of planning for the succession. Both sector-specific development of management and organizational models and also the problems of obtaining access to international markets are also investigated. Alongside this, the foundations of a generally valid business model for service companies are described and key criteria are defined.
Lecture notes	Scripts, documents, studies, dates and addresses are stored on the server of the program.
Literature	Literature recommendations at www.bauprozess.arch.ethz.ch and www.kompetenz.arch.ethz.ch
072-0402-00L	Module 2: Acquisition Only for CAS ARC in Unternehmensführung and MAS in Architecture, Real Estate, Construction.	1 credit	2G	A. Paulus, S. Menz
Abstract	Key terms: Competence, communication and network
Learning objective	The aim is to become able to analyse and implement the processes and instruments used for acquisition in one’s own company.
Content	Acquisition represents a separate project in entrepreneurial activity, since all the activities involved in obtaining a commission fall under this term. The “acquisition” module focuses on imparting basic knowledge of networking and professional dialogue. Both of these tools require an assessment of one’s own situation with regard to competence, resources and customer relations. The conversation is a direct interaction: everyone involved is both an addressee and also basically an equal interlocutor. Networking can be learned: situational “small talk,” social competence and a healthy ability to communicate can be learned.
Lecture notes	Scripts, documents, studies, dates and addresses are stored on the server of the program.
Literature	Literature recommendations at www.bauprozess.arch.ethz.ch and www.kompetenz.arch.ethz.ch
072-0403-00L	Module 3: Marketing Only for CAS ARC in Unternehmensführung and MAS in Architecture, Real Estate, Construction.	1 credit	2G	A. Paulus, S. Menz
Abstract	Key terms: Planning, positioning and identity
Learning objective	The aim is to become familiar with the tools used in marketing and able to use them in specific situations.
Content	Marketing means orienting company activities towards market demands. Communication between suppliers, clients and the competition plays the decisive role here. The “marketing” module illustrates the foundations of marketing planning for architects and engineers. The essential definitions are provided and the core tasks involved in marketing are described. On this basis, the way in which a marketing plan is developed is explained and strategic and operational marketing planning is described in detail. The topics of branding and the opportunities represented by press and public relations work for architects and planners round out the “marketing” module.
Lecture notes	Scripts, documents, studies, dates and addresses are stored on the server of the program.
Literature	Literature recommendations at www.bauprozess.arch.ethz.ch and www.kompetenz.arch.ethz.ch
072-0404-00L	Module 4: Financial Management Only for CAS ARC in Unternehmensführung and MAS in Architecture, Real Estate, Construction.	1 credit	2G	A. Paulus, S. Menz
Abstract	Key terms: Cost accounting, budgeting and controlling
Learning objective	The aim is to become able to analyse one’s own company’s financial resources in detail, interpret key parameters for the current situation and test them.
Content	Financial management means achieving the target company output with costs that are as low as possible, and in the longer term to create secure asset and capital structures. The tasks involved in financial management in a planning office include establishing a well-structured accounting department, careful cost accounting, sound budgeting and an effective controlling system. On the basis of a practical financial structure for architecture and engineering offices, the “financial management” module presents the information needed to carry these tasks out in a professional and responsible way.
Lecture notes	Scripts, documents, studies, dates and addresses are stored on the server of the program.
Literature	Literature recommendations at www.bauprozess.arch.ethz.ch and www.kompetenz.arch.ethz.ch
072-0405-00L	Module 5: Information Technology Only for CAS ARC in Unternehmensführung and MAS in Architecture, Real Estate, Construction.	1 credit	2G	A. Paulus, S. Menz
Abstract	Key terms: Strategy, potentials and digital planning
Learning objective	The aim is to become familiar with the current practical work involved in IT in planning companies and be able both to analyze the specific challenges it implies and also to infer one’s own prospects for development in this context. In addition, thought needs to be given to the way in which the value creation provided by digitalisation influences one’s own company.
Content	IT refers on the one hand to information and data processing in a company, and on the other to the hardware and software components needed for the purpose. This “information technology” module focuses on potential strategies for company management in the IT field. The focus is not on the use of any individual programme, but on taking conscious decisions for or against IT components in one’s own company in order to obtain helpful support in one’s everyday work. The strengths, weaknesses, opportunities and risk of this strategy suggest possible potentials. The participants will present their own theses on entrepreneurship and open them up for discussion in the plenary session.
Lecture notes	Scripts, documents, studies, dates and addresses are stored on the server of the program.h
Literature	Literature recommendations at www.bauprozess.arch.ethz.ch and www.kompetenz.arch.ethz.ch