Suchergebnis: Katalogdaten im Frühjahrssemester 2017

MAS in Management, Technology, and Economics Information
2. Semester
Wahlfächer
NummerTitelTypECTSUmfangDozierende
365-0347-00LVerhandlungstechnik und Gesprächsführung Belegung eingeschränkt - Details anzeigen
Ausschliesslich für MAS MTEC Studierende (2. Semester).
Beschränkte Teilnehmeranzahl: Minimum 10 und Maximum 16 Teilnehmer pro Kurs.
Voranmeldung erforderlich: Montag 16.01.2017 (10:00) bis Montag 30.01.2017 (10:00) via Moodle https://moodle-app2.let.ethz.ch/course/view.php?id=2360.
W1 KP1SD. Knill
KurzbeschreibungIn einer Verhandlung bekommt man nicht was einem zusteht, sondern das, was man verhandelt. Erfolgreich verhandeln und kommunizieren ist lernbar.
Lernziel- Verhandlungstechniken zielgerichtet anwenden
- Gesprächsführung und Fragetechniken effizient einsetzen
- eigene Verhaltensmuster erkennen und verstehen lernen
- erkennen von verschiedenen Strategien und Taktiken (eigene und fremde)
Inhalt- Theorie und Modelle von Verhandlungstechniken und Konfliktmanagement anhand des Harvard-Konzeptes (sachgerechtes Verhandeln).
- Strategie und Instrumente der Gesprächsführung
- Praxisbeispiele der Teilnehmenden analysieren und Lösungsmöglichkeiten entwickeln
- Umgang mit Widerstand und Macht in Verhandlungen.
- Verhandeln mit schwierigen Menschen
Literatur"Das Harvard-Konzept. Sachgerecht verhandeln - erfolgreich verhandeln". Campus-Verlag, Frankfurt/New York, 19. Auflage 2000, ISBN 3593348047

"Schwierige Verhandlungen" Wie Sie sich mit unangenehmen Kontrahenten vorteilhaft einigen. William Ury, ISBN 3453087887
363-0448-00LGlobal Operations StrategyW3 KP3GT. Netland, R. Binkert, P. Schönsleben
KurzbeschreibungThis course provides students who aim to work in globally operating companies a theoretical fundament on strategic configuration and coordination of global production networks.
LernzielThis course focuses on global operations strategy. Students get familiar with designing, managing, and improving global factory networks. It covers topics such as corporate lean programs, capacity management, factory planning, network design, outsourcing, and offshoring.
InhaltThis course covers factory- and network design, managing global operations, and corporate improvement programs.
SkriptTo be announced
LiteraturTo be announced
Voraussetzungen / BesonderesRequirements: Preferably the course 363-0445-00L Production and Operations Management
363-0514-00LEnergy Economics and Policy
It is recommended for students to have taken a course in introductory microeconomics. If not, they should be familiar with microeconomics as in, for example,"Microeconomics" by Mankiw & Taylor and the appendices 4 and 7 of the book "Microeconomics" by Pindyck & Rubinfeld.
W3 KP2GM. Filippini
KurzbeschreibungAn introduction to principles of energy economics and applications using energy policies: demand analysis, economic analysis of energy investments and cost analysis, economics of fossil fuels, economics of electricity, economics of renewable energy, market failures and energy policy, market-based and non-market based instruments, demand side management and regulation of energy industries.
LernzielThe students will develop the understanding of economic principles and tools necessary to analyze energy issues and to formulate energy policy instruments. Emphasis will be put on empirical analysis of energy demand and supply, market failures, energy policy instruments, investments in power plants and in energy efficiency technologies and the reform of the electric power sector.
InhaltThe course provides an introduction to energy economics principles and policy applications. The core topics are
-Demand analysis
-Economic analysis of energy investments and cost analysis
-Economics of fossil fuels
-Economics of electricity
-Economics of renewable energies
-Market failures and energy policy
-Market oriented and non-market oriented instruments
-Demand side management
-Regulation of energy industries
Literatur- Joanne Evans (Editor) and Lester C. Hunt (Editor), 2009, International Handbook on the Economics of Energy, Edward Elgar Publishing.

- Bhattacharyya, Subhes C., Energy Economics, 2011, Energy Economics Concepts, Issues, Markets and Governance, 1st Edition, Springer.
Voraussetzungen / BesonderesIt is recommended for students to have taken a course in introductory microeconomics. If not, they should be familiar with microeconomics as in, for example, "Microeconomics" by Mankiw & Taylor and the appendices 4 and 7 of the book "Microeconomics" by Pindyck & Rubinfeld.
363-0586-00LInternational Economics: Theory of New Trade and Multinational FirmsW3 KP2VP. Egger, B. M. M. Zoller-Rydzek
KurzbeschreibungThe primary goal of the course is to familiarize students with recent work in international economics.
LernzielThe primary goal of the course is to familiarize students with recent work in international economics. While traditional text books are largely concerned with models where production cost differences between countries (through differences in factor productivity or in relative factor endowments) are the main source of gains from trade, I will assume that students are familiar with these concepts and only briefly touch on them. The focus will be on models where the main reason for trade are consumer preferences and their love of variety and its major impediments are transport costs. Covering models of trade only, of trade and multinational firms, and of factor mobility and agglomeration, students will get a good overview of key contributions in international economics within the last quarter of a century.
LiteraturCopies of the original articles and relevant chapters of books will be made available to participants of the course.
363-0622-00LBasic Management Skills Belegung eingeschränkt - Details anzeigen
Beschränkte Teilnehmerzahl.
W3 KP8GR. Specht
KurzbeschreibungDieses Seminar wird in 2 Blöcken zu je 5 Tagen durchgeführt und vermittelt grundlegende, praxisorientierte Managementfähigkeiten, die die Studierenden auf die Übernahme unternehmerischer Verantwortung vorbereiten.
LernzielManagementverhalten anhand von praktischen Beispielen, eigener Erfahrung in Gruppen und kurzen Theorieblöcken (unterstützt von der Stiftung für Förderung und Ausbildung in Unternehmenswissenschaften an der ETHZ).
Inhalt1 Grundlagen der Kommunkationspsychologie
2 Kommunikation im Alltag
3 Selfmanagement und Life Balance
4 Grundlagen der Führung
5 Führung im Alltag
6 Leistungscoaching im Führungsalltag
7 Führungswerkzeuge
8 Persönlichkeit und Menschenkenntnis
9 Problemlösungstechniken
10 Konfliktlösungstechniken
SkriptDeutsch
363-0768-00LRingvorlesung ETH und Uni Zürich: Logistik-Management Information W3 KP2VM. Baertschi, H. Dietl, T. Netland, P. Schönsleben
KurzbeschreibungPotentiale für ein effizientes, flexibles und schnelles Verarbeiten von Material- und Informationsflüssen aufzeigen.
LernzielPotentiale für ein effizientes, flexibles und schnelles Verarbeiten von Material- und Informationsflüssen aufzeigen.
InhaltNeue Ansätze und integrale Konzepte zur Optimierung von Geschäftsprozessen. Projekte in Industrie, Engineering Tools.
SkriptAm Ende der Vorlesungsreihe werden Präsentationsunterlagen abgegeben.
363-0792-00LKnowledge Management Information Belegung eingeschränkt - Details anzeigen W1 KP2GP. Wolf
KurzbeschreibungThe course introduces theoretical concepts of Knowledge Management from the perspective of two different social sciences: Organization Studies/Management and Sociology. Common Knowledge Management approaches, methods and tools will be presented, and the participants will have the opportunity to test some of them.
LernzielThe efficient management of knowledge as a resource of an organization is considered to be a major source of competitive advantage. The course aims at
- introducing participants to the most common knowledge management theories,
- raising their awareness on opportunities and barriers to attempts of managing knowledge in organizations
- drawing a realistic picture of what can be achieved by managers in the frame of knowledge management initatives by what means and approaches.
InhaltThe course is building on a systemic-constructionist perspective of knowledge. From this perspective, knowledge is understood as co-constructed by people in interactions. Such a theoretic perspective looks at systemic (organizational) structures and the interplay between individuals and these structures in processes of knowledge generation and transformation.
Next to an introduction into knowledge management theories, the course will also present participants with knowledge management approaches and tools.
SkriptNone. Participants will be provided with slides before the course.
LiteraturRelevant literature (3-5 articles) will be send to the students at least four weeks before the course.
Voraussetzungen / BesonderesThere will be a term work assignment - reports to be handed in in the second half of May. Students will work on an own KM case study.
363-0884-00LIndustrial Engineering and Management Methodology for Theses in Companies Information Belegung eingeschränkt - Details anzeigen
Findet dieses Semester nicht statt.
Prerequisites: study of documents provided on the Internet and of the book Züst, R.: Einstieg ins Systems Engineering. 3. Aufl., Verlag Industrielle Organisation, Zürich 2004.
W1 KP1G
KurzbeschreibungThis course is a preparation course for theses in industry: Criteria of scientific work, writing the final report, using research resources at ETH. Using case studies, content of other lectures is discussed with regard to the special challenges during theses: Systems Engineering, Social science methods for empirical data collection and analysis, project management, presentation technique.
LernzielThe objective of this course is to provide students with a practical toolset of techniques, procedures and hints for a successful scientific thesis (Bachelor/Master/MAS Thesis) in industry. The course is held by assistants of professorships at D-MTEC.
InhaltMethodology: Systems Engineering, problem solving process, situation analysis, SWOT, objectives, solution finding, evaluation.

Social science methods for empirical data collection and analysis: how to develop a good research question: methodological awareness and practical considerations, criteria in social research: reliability and validity.
Research Designs and Strategies: qualitative and quantitative research.
Methods for data collection and analysis: observation, interview, questionnaire, document and literature analysis, and combinations.

Project Management: tasks plan, milestones, roles, communication
Scientific work: research, resources, citation, argumentation
Presentation: techniques, procedure, handouts, significance
Final report: organization, layout, figures, formal requirements, appendix
Skripthttp://www.timgroup.ethz.ch/en/courses

Handouts of the presentations / course materials have to be downloaded and printed out before
the course (see link above).
LiteraturFurther reading:

Haberfellner R., de Weck O., Fricke E., Vössner S.: Systems Engineering - Grundlagen und Anwendungen, 12. Auflage, Orell Füssli Verlag, Zürich 2012.
Züst, R.: Einstieg ins Systems Engineering. 3. Aufl., Verlag Industrielle Organisation, Zürich 2004.
Züst, R.; Troxler, P.: No More Muddling Through: Mastering Complex Projects in Engineering and Management. 1. Auflage, Springer, Netherlands 2006.

Bryman, A.: Social Research Methods. Oxford University Press, Oxford 2004.
Langdridge, D.: Introduction to Research Methods and Data Analysis in Psychology. Chapters 4 & 21. Pearson Education, Edinburgh 2004.

Poenicke, K.: Wie verfasst man wissenschaftliche Arbeiten? 2. Aufl., Dudenverlag, Mannheim 1988.
Steiger R.: Lehrbuch der Vortragstechnik. 8. Aufl., Huber, Frauenfeld 1999.
Theisen, M.R.: Wissenschaftliches Arbeiten. 12. Aufl., Vahlen, München 2004.
Voraussetzungen / BesonderesThe course is intended for students who want to carry out a thesis in industry, in general these are:

(1) MSc-students MTEC or MAVT with master thesis (MA) during the next term and supervised by MTEC, (corresponds to 3rd or 4th semester Master) and
(2) BSc-students MAVT with bachelor thesis (BA) in industry and supervised by MTEC, as well as with full MTEC focus (corresponds to 5th or 6th semester Bachelor) or
(3) MAS MTEC students in 3rd semester for MA during the next term.

Important note: Credits will only be awarded to students according to (1), (2) or (3). Prerequisites for obtaining the credit or "Testat": being present during the whole course (presence list) and prior study of documents provided on the Internet and of the book Züst, R.: Einstieg ins Systems Engineering. 3. Aufl., Verlag Industrielle Organisation, Zürich 2004.

Other students on request (limited places).

Important: the chair coaching your BA/MA defines whether the course is mandatory. Please contact your chair!

Electronic enrollment until 16.02.2016 required. Without electronic enrollment participation in the course can't be confirmed. The course is held "en bloc" at the beginning of the semester.

Date: Friday 19.02.2016 (13:15-17:00), location: HG G26.1 (ETH main building) and Saturday, 20.02.2015 (09:15-17:00), location: HG G26.1 (ETH main building). Participation at both days required (Friday afternoon and Saturday whole day).

The course is held in English; handouts are available in English.
363-0887-00LManagement Research Belegung eingeschränkt - Details anzeigen
Participation to both sessions are mandatory to receive the credit, there will be no exceptions.
If a student can't take part in one of the sessions, the course has to be taken the following semester.

The course is mandatory for MSc. students and recommended for MAS students who write their Master Thesis at the Chair of Strategic Management and Innovation.
W1 KP1SN. Geilinger
KurzbeschreibungThis course teaches students about the basic principles of scientific work in the field of social sciences.
LernzielThis course teaches students about the basic principles of scientific work in the field of social sciences.
InhaltThis course teaches students about the basic principles of scientific work in the field of social sciences. It is an introduction into the fascinating field of research. The course shows the power of theory and literature, helps formulating intriguing research questions, provides an overview of scientific methods and data analysis, and gives hints on how to derive insightful conclusions out of results. The goal is to motivate students to find and read research papers relevant to their field, develop an own thesis design and write scientific articles.
Voraussetzungen / Besonderes· The course is mandatory for MSc students and recommended for MAS students who write their thesis at the Chair of Strategic Management and Innovation (SMI).
· The course is given once every semester and takes place during two separate days. Attendance on both days is required to successfully complete the course.
365-0881-00LAngewandtes Projektmanagement Belegung eingeschränkt - Details anzeigen
Ausschliesslich für MAS MTEC Studierende (2. Semester).
Beschränkte Teilnehmeranzahl: Minimum 10 und Maximum 16 Teilnehmer pro Kurs.
Voranmeldung erforderlich: Montag 16.01.2017 (10:00) bis Montag 30.01.2017 (10:00) via Moodle https://moodle-app2.let.ethz.ch/course/view.php?id=2360.
Dieser Kurs richtet sich an Junior Projektmitarbeiter und Junior Projektleiter mit wenig Erfahrung in Projektmanagement, nicht an erfahrene Projektleiter.

Eine Registrierung für beide Kurse "Angewandtes Projektmanagement" und "Advanced Project Management: Cases and Coaching (365-0881-01)" ist nicht möglich. Eine Teilnahme ist nur an EINEM der beiden angebotenen Projektmanagement Kurse während des gesamten MAS MTEC Studiums möglich.
W1 KP1SD. Ritler
KurzbeschreibungDer Kurs vermittelt die aktuellen und international anerkannten methodischen Grundlagen für eine ergebnisorientierte Planung und Abwicklung von Projekten und deren Umsetzung in der Praxis. Die Inhalte orientieren sich an internationalen Standards.
LernzielDie Teilnehmenden sind befähigt den Projektcharakter eines Vorhabens zu erkennen, sind vertraut mit international anerkannten Methoden des Projektmanagements und in der Lage diese in einer konkreten Situation praktisch und bedarfsgerecht anzuwenden.
Inhalt- Grundlagen, Definition und Hintergrund von Projektmanagement
- Systembetrachtung, Stakeholdermanagement, Umgang mit Komplexität
- Strukturierung und Planung von Projekten
- Projekt Analyse, Steuerung und Kontrolle
- Umgang mit Risiken und Chancen in Projekten
- Projektorganisation, Information und Kommunikation
- nützliche Hilfsmittel fürs Projektmanagement
SkriptWitschi, Alean-Kirkpatrick, Pardo, 2010, Projektmanagement mit besonderen Hinweisen für Forschungsprojekte und Dissertationen
LiteraturKuster et al., 2011. Handbuch Projektmanagement, Springer Verlag Berlin, 3. erweiterte Auflage, e-ISBN 978-3-642-21243-7
Voraussetzungen / BesonderesZielgruppen: Junior Projektmitarbeiter und Junior Projektleiter
wichtig: der Kurs richtet sich nicht an erfahrene Projektleiter!
365-0881-01LAdvanced Project Management: Cases and Coaching Belegung eingeschränkt - Details anzeigen
Exclusively for MAS MTEC students (2nd semester).
Limited number of participants: a minimum of 10 persons and a maximum of 18 persons.
Please register by 23 February 2017 at the latest via myStudies.

The course is designed for students with at least 3 to 5 years of experience as project leader. Profound knowledge in project management methods is required.

Enrolment in both courses "Advanced Project Management: Cases and Coaching" and "Project Management Applied (365-0881-00)" is not possible. Only ONE of these two project management courses can be taken during the MAS MTEC studies.
W1 KP1SD. T. Baumann, T. Haas, M. A. Zoller
KurzbeschreibungDer Kurs richtet sich an Personen mit 3 bis 5 Jahren Projektleitungserfahrung und behandelt die kritischen Erfolgsfaktoren des Projektmanagement anhand von Fallbeispielen der Teilnehmenden. Im Rahmen eines Coaching- und Beratungsansatzes lernen die Teilnehmenden herausfordernde Situationen in Projekten zu erfassen, zu analysieren und gemeinsam adäquate Lösungsansätze auszuarbeiten.
LernzielDie Teilnehmenden sind in der Lage kritische Situationen in Projekten zu erkennen, diese zu analysieren und bedarfsgerechte Projektmanagement-Massnahmen für das weitere Vorgehen zu entwickeln. Sie benutzen dazu einen strukturierten Problemlösungsansatz.
Inhalt- Problemlösungstechniken
- Methoden der Projektanalyse und -diagnose
- Projektsteuerung in komplexen Umfeldern
- Systemisches und agiles Projektmanagement
- Methoden des kollegialen Coachings
SkriptWitschi, U., Alean-Kirkpatrick, P, Pardo, O., 2010. Projekt Management. pp 71.
LiteraturKuster et al., 2011. Handbuch Projektmanagement, Springer Verlag Berlin, 3. Auflage, pp 450, eBook ISBN 978-3-642-21243-7.
Voraussetzungen / BesonderesDie Teilnehmenden sollen über mindesten 3-5 Jahre Projektleitungs-Erfahrung verfügen und aus einem aktuellen Projekt eine Fallstudie zu einer Situation einbringen können, die sie im Bezug auf Projektmanagement besonders herausforderte. Fundierte Kenntnisse der Projektmanagement-Methodik wird vorausgesetzt.
851-0708-00LGrundzüge des Rechts Belegung eingeschränkt - Details anzeigen
Grundzüge des Rechts als GESS-Pflichtwahlfach:
Studierende, die die Vorlesung "Grundzüge des Rechts für Architektur" (851-0703-01L), "Grundzüge des Rechts für Bauwissenschaften" (851-0703-03L) oder "Grundzüge des Rechts" (851-0703-00) belegt haben oder belegen werden, sollen sich in dieser Lerneinheit nicht einschreiben.

Besonders geeignet für Studierende D-HEST, D-MAVT, D-MATL, D-USYS.

Maximale Teilnehmerzahl: 300
W2 KP2VS. Bechtold
KurzbeschreibungDie Vorlesung führt in Grundzüge der Rechtsordnung ein. Neben dem Verfassungs- und Verwaltungsrecht werden Fragen des Vertragsrechts, der ausservertraglichen Haftung, des Gesellschaftsrechts, des Immaterialgüterrechts und des Prozessrechts behandelt.
LernzielEinführung in Grundfragen des öffentlichen und des Privatrechts als Grundlage für weitergehende rechtswissenschaftliche Lehrveranstaltungen.
Inhalt1. Öffentliches Recht
Staatsrecht: Funktion und Quellen des Rechts, Aufbau und Organisation des Staates, Grundrechte, Grundzüge des Völker- und Europarechts. Verwaltungsrecht: Verwaltungsverhältnis, Verfügung, Verwaltungsorganisation, Durchsetzung des Verwaltungsrechts, Verwaltungsverfahrensrecht, Grundzüge des Polizei-, Umwelt- und Raumplanungsrechts.

2. Privatrecht
Vertragsrecht: Vertragsfreiheit, Vertragsentstehung, -erfüllung und -verletzung, Grundzüge des Kauf- und Mietvertrags. Haftungsrecht: Verschuldenshaftung und Kausalhaftung, Beschränkung der Haftung. Grundzüge des Gesellschafts,- Immaterialgüter- und Zivilprozessrechts.
SkriptAuf der Moodle-Plattform verfügbar.
LiteraturWeiterführende Informationen sind auf der Moodle-Lernumgebung zur Vorlesung erhältlich (s. http://www.ip.ethz.ch/education/grundzuege).
363-1017-00LRisk and Insurance EconomicsW4 KP3VW. Mimra
KurzbeschreibungThe course covers economics of risk and insurance. Topics covered are fundamentals of insurance, risk measures and risk management, demand and supply of insurance and asymmetric information in insurance markets.
LernzielThe goal is to introduce students to basic concepts of risk, risk management and economics of insurance.
Inhalt- fundamentals of insurance
- what is the rationale for corporate risk management?
- measures of risk and methods of risk management
- demand for insurance
- supply of insurance
- information problems in insurance markets: moral hazard, adverse selection, fraud
Literatur- Peter Zweifel and Roland Eisen (2012), Insurance Economics, Springer.
- S. Hun Seog (2010), The Economics of Risk and Insurance, Wiley-Blackwell.
- Ray Rees and Achim Wambach (2008), The Microeconomics of Insurance, Foundations and Trends in Microeconomics: Vol. 4: No 1-2.
- Eeckhoudt/Gollier/Schlesinger (2007), Economic and Financial Decisions under Risk, Princeton University Press.
- introductory background reading: Harrington/Niehaus (2003), Risk Management and Insurance, McGraw Hill.
363-1029-00LSustainability & Financial Markets Belegung eingeschränkt - Details anzeigen
Only for Management, Technology and Economics MSc and MAS MTEC.

Number of participants limited to 20.
First come first served by order of enrollment in myStudies.
Students will be noticed about their successful registration at the beginning of the semester.

Prerequisites: Basic understanding of corporate sustainability (see lecture Prof. Hoffmann, autumn semester) and interest in financial markets and investments.
W2 KP2GT. O. Busch
KurzbeschreibungSustainable investments are becoming increasingly prominent while at the same time current business practices reach beyond ecological limits. Are sustainable investments a myth? Clearly not; however, sustainable investment practices still have to move on. This lecture is focused on the related challenges and discusses ways how the field of sustainable investments could become more effective.
LernzielSustainable investments are becoming increasingly prominent while at the same time the market reality remains unchanged despite evidence that current business practices reach beyond ecological limits and are in breach of both the inter-generational and intra-generational equity. Are sustainable investments a myth? Clearly not - capital markets could indeed play a central role in overcoming this dilemma. However, sustainable investment practices still have to move on for effectively incorporating and promoting sustainability. For this to occur, two central challenges need to be addressed: In order to improve the authenticity of data, it is important to make clear what environmental, social, and governance (ESG) related data is actually measuring. This, in turn, will contribute to ensuring that investors gain trust in ESG-criteria and investments. In order to overcome the prevailing focus on short-term profit maximization, it is necessary to put more emphasis on a systems-perspective. This, in turn, will help investors to move on from having a too narrow ceteris paribus perspective towards addressing risks and opportunities within changing ecological and human-social systems. The learning objectives of this lecture is to understand these two challenges in detail and discusses ways how the field of sustainable investments could move ahead.
InhaltDay 1 & 2: Introduction (basic Introduction to theme "Sustainability & Financial Markets"); several Lectures (covering diverse concepts, theories, and practitioner perspectives; case studies); and assignment of topics to students
Day 3 & 4: Presentations (students will present their topics in class) & Discussions
Voraussetzungen / BesonderesNumber of participants: max. 20 persons. First come first severed by order of enrollment in myStudies.

Credit points will awarded for attending all course days.

Requirements for this course: Basic understanding of corporate sustainability (see lecture Prof. Hoffmann, fall term) and general interest in financial markets and investments.

Students will be noticed about their successful registration at the beginning of the semester.
363-1043-00LMarketing Analytics Belegung eingeschränkt - Details anzeigen W3 KP2SA. Arnold
KurzbeschreibungMarketing Analytics combines technical and statistical skills, and analytical thinking. It comprises more than just technical tasks and understanding algorithms. Marketing analytics also comprises skills in problem formulation, evaluation, and analysis in general. This course will cover all of these aspects that are necessary for linking marketing tasks and problems to data.
LernzielThis course is an introduction to the practice of marketing analytics. Students will leave the class with a broad set of data analytic skills based on applying various methods on real data.
The purpose of the course is to enable students to fully leverage diverse and readily available data and to use such data to generate decision-guiding knowledge.

- Ability to formulate a marketing analytics proposal
- Ability to select an appropriate method for a particular problem
- Ability to apply various methods
- Ability to evaluate different methods
InhaltThe course will be divided into three main parts.
A. Introductory overview to areas of marketing analytics
1. Marketing analytics tasks and problems
2. Types and sources of data
3. Understanding and analyzing the data
4. Reporting results
B. Marketing analytics projects
The projects will involve solving actual marketing analytics problems, supervised and supported by the Chair of Technology Marketing
C. Presentation and discussion of results.
Voraussetzungen / Besonderes- Participants should have attended an introductory course on marketing and should be familiar with fundamental marketing concepts and theories (e.g., Introduction to Marketing or similar).

- Having attended an empirical methods course (e.g., Empirical Methods in Management) is beneficial.

- If you intend to take classes in both Empirical Methods in Management and Marketing Analytics, we recommend you to take the Empirical Methods course first.

- Basic knowledge of statistical methods and software or a keen desire to learn on the fly.


Assignments and projects:
This course includes out-of-class assignments and projects. The projects will focus on different aspects of marketing analytics, such as the formulation of an analytics proposal, selecting an appropriate method for a particular problem and applying various methods. Students will have at least one week to work on each assignment. Students are expected to work on these assignments individually. Duplicate answers will receive no credit and will be subject to a disciplinary review. Assignments are part of the final grade and need to be turned-in on time. Some assignments will be discussed in class.

In-class discussions:
We will discuss a selection of readings that provide context and more breadth and depth on the principles of marketing analytics. Students are expected to attend class regularly and come to class prepared.

Grading:
- Assignments
- Mid-term exam
- In-class discussions and presentations
363-1056-00LInnovation Leadership Belegung eingeschränkt - Details anzeigen
Up to four slots are available for students in architecture or civil engineering (Master level) or for D-MTEC MAS/MSc students with architecture or civil engineering background.

If you are NOT a student in Integrated Building Systems, you need to apply with motivation letter (max. 1 page), CV and a transcript of records no later than January 31, 2017. Please send your application to Sonja Förster (sfoerster@ethz.ch).
W6 KP3SD. Laureiro Martinez, S. Brusoni, C. P. Siegenthaler
KurzbeschreibungThis course provides participants with the challenging opportunity of working on a real project in collaboration with HHM (HEFTI. HESS. MARTIGNONI.) - a leading company in the building industry.
LernzielIn your team, you work on a specific innovation project originating in the current strategic agenda of HHM's top management. You conduct interviews with members of the management team, with internal and external experts as well as clients and discuss your ideas with the CEO and other executives. You gain first-hand experience on the competitive dynamics of the construction industry.
Voraussetzungen / BesonderesAdditional dates at WEV building are:

24.02.2017 14.15-18.00 E027
03.03.2017 14.15-18.00 F105, F106
14.03.2017 14.15-18.00 F105, F106
17.03.2017 14.15-18.00 F105, F106
24.03.2017 14.15-18.00 E027
31.03.2017 14.15-18.00 E027
04.04.2017 14.15-18.00 E027
07.04.2017 14.15-18.00 E027
11.04.2017 14.15-18.00 F105, F106
02.05.2017 14.15-18.00 F105, F106
05.05.2017 14.15-18.00 F105, F106
12.05.2017 14.15-18.00 F105, F106
15.05.2017 14.15-18.00 F106, F107
26.05.2017 14.15-18.00 F105, F106

Sessions that take place in H326/F109 are mandatory lectures. All other dates are meeting slots for student teams to meet and to work independently on assignments (without lecturers). The booked rooms can (but don't have to) be used for group work. Teams can also decide on different dates to meet according to the teams' schedule.

In addition to the schedule, we will meet outside ETH on 28.02.2017, 12.30-9pm and 23.05.2017, 12.30-9pm (time includes commute).
363-1060-00LStrategies for Sustainable Business Belegung eingeschränkt - Details anzeigen
Limited number of participants

Registration will only be effective once confirmed by email from the organizers.
W2 KP2SA. Brophy, J. Hoppmann, J. Meuer
KurzbeschreibungIn this course, students will learn to critique strategies for sustainable business through exploring case studies on three main questions: 1. What is sustainability in business? 2. How do I design a sustainability strategy? 3. How do I implement a sustainability strategy?
LernzielAfter the course, students should be able to:

Understand and explain sustainability challenges facing companies;
Critique sustainability and related strategies;
Evaluate decisions taken by managers;
Suggest alternative approaches;
Develop action plans;
Critique and reflect on strategies for sustainability in their own organisations.

Students will also learn to apply a range of strategy concepts to sustainability challenges, including reputation, leadership, organisational change and culture.
InhaltAlthough many companies now report on their sustainability actions, few successfully integrate sustainability into their business operations. In this seminar, we will cover three main questions that will help students to critique and to develop strategies for sustainable business:

1. What is sustainability in business?
2. How do I design a sustainability strategy?
3. How do I implement a sustainability strategy?

The course will be taught using case studies. The case studies will allow us to explore from multiple perspectives the many tensions involved in developing strategies for sustainable business. Case study materials will be distributed before the sessions, as well as guidelines on how best to efficiently and effectively prepare for case study discussions. Students will be required to read the materials and to submit short assignments before each class. The sessions will be interactive and will include large and small group discussions.

For each of the three guiding questions, we will explore sustainability problems faced by a range of different companies. For example, we will look at the challenges Fairphone faces in combining both social and economic goals. We step into the shoes of RWE's CEO Peter Terium as he grapples with ensuring a profitable and sustainable future for the German utility. And we try to encourage as many of our colleagues as possible to adopt a sustainability initiative using a change management simulation.
 
Our case discussions will help each of you to apply strategy concepts to real-world sustainability problems and will also serve as a basis for thinking about sustainability in your own organisations. 
LiteraturCase study materials and guidelines for analysing cases will be provided to participants by email several weeks before the seminar.
363-1070-00LCyber SecurityW3 KP2GS. Frei
KurzbeschreibungThis course provides a solid understanding of the fundamental mechanics and limitations of cyber security to provide guidance for future leaders as well as individuals constituting our society.
Introdution to the concepts, developments, and the current state of affairs in the cyber security domain. We look at the topic from the attackers, defenders and societies perspective.
LernzielUpon completion of this course students understand the essential developments, principles, challenges as well as the the limitations and the state of practice in cyber security from the technological, economic, legal, and social perspective.
The course provides an interdisciplinary overview, guidance, and understanding of the dynamics in cyber security to guide decision making in business and society. Students understand the topics from the attackers, defenders, and societies perspective.
InhaltIntroduction
- Brief history of the rise of the Internet from the attackers, defenders, commercial and society perspective
- Learning points from past and current assumptions, approaches, successes, failures, and surprises

Internet Infrastructure
- Establish a high level understanding of the fundamental design principals and functional blocks of the Internet infrastructure
- Understand strengths and weaknesses of present design choices from security perspective
- High level understanding of relevant networking concepts, protocols, software applications, policies, processes & organizations in order to assess these topics
- Establish a functional, high level understanding of relevant aspects of cryptography

Cyber Security & Risk
- Recognize cyber security as an interdisciplinary, highly dynamic, complex and adaptive system where increased interaction and dependencies between physical, communication, and social layers brings fundamentally different (and unpredictable) threats
- Core security assets such as: confidentiality, integrity, availability, authenticity, accountability, non repudiation, privacy
- Dominant players, protocols, and technologies
- Different threat actors along the dimensions attacker goals, resources, approach, and threat

Economics of Cyber Security
Understand security challenges and limitations from an economic, rather than technological perspective
- From security perspective: incentives of industry vs. users, security as a negative externality, zero marginal cost of software, network effect, time to market, lock-in, switching cost, economics of usability, security as a trade-off
- Social and psychological aspects of security

Attacker Capabilities
- Attacker capabilities and the offensive use from technical, economic, organizational, and operational perspective
- Understand common and novel attack and evasion techniques, proliferation of expertise and tools, optimal timing to use zero-day attacks
- Attack types and malware development lifecycle and detection evasion techniques
- Botnets, exploit markets, plausible deniability, distributed denial of service (DDoS)
- Processes and dynamics in the (in)security community, cyber-underground

Defense Options and Limitations
- Functional principles, capabilities, and limitations of diverse protection and detection technologies
- Security effectiveness and evaluation/testing of security technologies
- Trade-off between efficiency and resilience against structurally novel attacks
- Effectiveness baseline security measures
- Know cyber information sources and frameworks

Cyber Security Challenges
- Increasing software complexity and vulnerabilities, the illusion of secure software
- Full disclosure debate, economics of bug bounty programs
- Internet of things, Industry control systems (SCADA/ICS)
- Security and integrity of the supply chain (IoT, Smart-X)
- Social media and mass protests
- Erosion of privacy

Legal Aspects
- Legal aspects of cyber security, compliance, and policies
- Know the fundamental national and international legal and regulatory requirements in connection with cyber security on a cross-sector and sector-specific level
- Understanding of legal risks and measures for risk mitigation

Guest Talks:
- Pascal Gujer - Digital Forensics Expert Kapo Zurich (Cantonal Police Departement Zurich)
- Marc Ruef - Security Expert, "Navigating the Cyber Underground"
SkriptLecture slides will be available on the site of the lecture:

https://innovwiki.ethz.ch/

Collaboradom: Cyber Security Course 2017
To get access ask freist@ethz.ch for the code
LiteraturPaper reading provided during the lectures
Voraussetzungen / Besonderesnone
363-1084-00LEntrepreneurial Investments Belegung eingeschränkt - Details anzeigen
Maximale Teilnehmerzahl: 30
W3 KP2GF. Hashemi
KurzbeschreibungMethodologies and tools presented throughout this course will serve to help young scientists and engineers gain the necessary skills and confidence to manage entrepreneurial risks and navigate the complexities of decision making within multiple stakeholder settings.
LernzielThis course is designed for ETHZ students who are interested in turning advanced research into highly innovative, socially or economically viable product or service, and financing it sustainably. To that end, these students need to work within the priorities of the society that funds their work, and their expectations must be aligned with the opportunities and constraints emanating from the economic, social and political environment. This demands bold thinking on technology development, and challenges students to effectively bridge the different cultures represented by the fields of science, engineering and economics.
InhaltThis course focuses on entrepreneurship from the filter of an investor.
The first part of the course is dedicated to an intensive study of theoretical foundations of economic analysis applied to entrepreneurship. The second part is dedicated to real world experiences in getting from idea to product, and how to finance it sustainably.
Teaching methodology will include class lectures, real world case studies, and small group interactive casework and exercises.

For select sessions, executives from industry will collaborate with course faculty, and share their extensive experiences. This will provide real world practical dimensions to the classroom learning process.
LiteraturA series of articles and case studies will be assigned first day of class
Voraussetzungen / BesonderesNone.
365-1085-00LBusiness Experimentation Belegung eingeschränkt - Details anzeigen
Exclusively for MAS MTEC students (2nd semester).

Limited number of participants: a minimum of 10 persons and a maximum of 25 persons.

Please register by 27 February 2017 at the latest via myStudies.
W2 KP2SM. Zimmer
KurzbeschreibungThis seminar teaches students how to design, conduct and analyze small but insightful experiments in business environments.
LernzielAfter participating in this course, students will be able to:
1) Recognize situations in their work routines in which empirical testing is helpful or even necessary
2) Translate the business problem into a research question
3) Identify structural, situational, and contextual factors that might influence the outcome and formulate hypotheses
4) Select the proper experimental design
5) Develop experimental treatments and stimuli
6) Determine sample characteristics
7) Collect data for business experiments
8) Analyze experimental data
9) Derive managerial implications from the empirical results
10) Consider ethical issues in the context of business experiments
InhaltSeemingly ubiquitous "big data" from human and technical sources promise radically new insights into the customer's mind but come with some strings attached: collecting and analyzing "big data" is expensive and complex; translating results into managerial implications is usually difficult.

In this seminar, we present a more efficient way to create knowledge about customers: marketing experimentation - the systemic variation of marketing parameters, which are expected to have an impact on central customer variables such as buying behavior, customer value or brand image. In contrast to big data marketing analytics, smart business experiments are easy to handle and the results are easy to implement. In this seminar, students will be given the necessary skills and knowledge to plan, conduct and analyze their own business experiments.
LiteraturAnderson, Eric T. and Duncan Simester (2011), "A Step-by-Step Guide to Smart Business Experiments," Harvard Business Review, 89 (3), 98-105-105.

Davenport, Thomas H. (2009), "How to Design Smart Business Experiments," Harvard Business Review, 87 (2), 68-76.
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