365-0347-00L  Negotiation and Advocacy Skills

SemesterHerbstsemester 2019
DozierendeM. Gutmann
Periodizitätjährlich wiederkehrende Veranstaltung
KommentarExclusively for MAS MTEC students (third semester).

Completion of “Introduction to Negotiation” (363-1039-00) in an earlier semester is mandatory.
Once you have completed the course enrollment in «myStudies», please press the button «Learning Materials» to access the Moodle course. Directly afterwards you must select a date for the block course in Moodle.


365-0347-00 SNegotiation and Advocacy Skills
Two-day course: 21./22.11.2019.
Thursday: 11:00-20:00 and Friday: 08:15-17:00.
16s Std.
21.11.11:15-20:00WEV F 109 »
22.11.08:15-17:00WEV F 109 »
M. Gutmann


KurzbeschreibungParticipants are introduced to practical frameworks for negations and advocacy and apply them in discussions, cases and exercises.
LernzielIn this course participants are introduced to the practical dimensions of how organization's represent their interests vis-à-vis external stakeholders.

Participants will learn basic frameworks and theories for

-stakeholder mapping and management
-advocacy campaign design
-negotiations preparation and execution

and apply them to practical contexts through discussions, group exercises and simulations.
InhaltThis two-day skills course gives students a basic introduction to how organizations represent their interests vis-à-vis external stakeholders. In particular, it examines negotiations (exchanges between parties designed to reconcile their differences and produce a settlement) and advocacy (imparting or exchanging information through speaking, writing or some other medium with the aim of influencing another party). The course comprises a mixture of lectures, discussions, group work and simulations. It complements the material covered in Introduction to Negotiation, a required pre-requisite to this course.

The first day focuses on negotiations skills and covers the following topics:
-Planning and preparation for negotiations
-Common frameworks for negotiations
-Social dimensions (power, influence, persuasion, behavior cues, culture, and gender) of negotiations
-Ethics and ethical dilemmas in negotiations and advocacy
The main group exercise of the first day is a negotiation simulation.

The second day focuses on advocacy and covers the following topics:
-Lobbying and political communications foundations
-Stakeholder mapping and management
-Advocacy campaign design
-Message and presentation design
The main group exercise of the second day is a case study discussion and presentation.

The course is structured to give an introductory overview of the topics. Recommended readings for further studies will be provided on moodle. Students will be required to read the instructions for the negotiation simulation and the case study before arriving in class. Attendance and participation is required on both course days.
LiteraturPre-session reading is composed of:

-a short case study
-instructions/mandate for a negotiation simulation

All required and recommended readings will be available on moodle.


Information zur Leistungskontrolle (gültig bis die Lerneinheit neu gelesen wird)
Leistungskontrolle als Semesterkurs
ECTS Kreditpunkte1 KP
PrüfendeM. Gutmann
Formunbenotete Semesterleistung
RepetitionRepetition nur nach erneuter Belegung der Lerneinheit möglich.
Zusatzinformation zum PrüfungsmodusCredit points will only be assigned if the following criteria are met: Full attendance of both course days and full completion of all course assignments.


Keine öffentlichen Lernmaterialien verfügbar.
Es werden nur die öffentlichen Lernmaterialien aufgeführt.


Keine Informationen zu Gruppen vorhanden.


PlätzeMaximal 60
VorrangDie Belegung der Lerneinheit ist nur durch die primäre Zielgruppe möglich
Primäre ZielgruppeMAS ETH in Management, Technology, and Economics (365000) ab Semester 03
WartelisteBis 29.09.2019
BelegungsendeBelegung nur bis 15.09.2019 möglich

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MAS in Management, Technology, and EconomicsSkill-Based Training, 1. und 3. SemesterWInformation